How Do I Attract College Students to My Self Storage Facility?

If you’re a self storage owner with a facility in a college or university town, summer can be a great time to attract students. When summer break begins, they’re looking for a place to stash their stuff so that they don’t have to pack up and move their belongings home. Toward the end of summer, they may be planning for the upcoming school year. Given the tiny dorm rooms and shared housing, you can market self storage to students year-round.

To attract college students to your self storage facility, examine your services and amenities through the lens of what’s important to a college student. What do they need, what do they care about, and what are they willing to spend? 

Following are some easy ways to get you started on marketing your facility to college students.

Self Storage Services that College Students Care About

College students are looking for services and amenities that speak to their needs. It’s not hard to gear your services toward student renters.

Student Discounts and Specials

College students don’t generally have large budgets. Tuition, books, meals, and social activities don’t leave much disposable income. If you haven’t already, consider offering student discounts. A reputation for being the low-cost self storage provider will encourage new tenants.

Flexible Lease Options

With summer classes, internships, and study abroad programs, college students are always on the move. The flexibility of month-to-month self storage on their terms will have far more appeal than being stuck in a long-term lease. 

Small or Shared Units

College students are not likely to store large furniture or appliances. Their belongings are typically packed away in boxes and take up minimal space. Your smaller, less expensive units are a more suitable option for the college crowd. If you have only larger units, market them as a “shared” space so that several students can “share” one unit for less money.

24/7 Access Hours

College students don’t keep regular schedules. We’re talking about late nights, early classes, midday naps, and any study they can squeeze in between their social schedules. They want to know that they don’t have to keep track of access hours if they want to retrieve something from their units. Extended hours make your facility more appealing to them.

Technology Friendly

If a college student can’t log on to your website from any device and easily pay their bill, reserve a unit, and manage their account, you’re sending them to a competitor. Another desirable option is a Bluetooth access control system that allows self storage tenants to enter their units with their mobile devices. With their crazy busy schedules, students appreciate these time-saving amenities.

Your Website Should be Student Friendly

A user-friendly, visually appealing website that is optimized for mobile devices, establishes a connection between you and this tech-savvy generation. The following pages will make it easier for students to find your facility when they’re searching for self storage.

Student Storage Page

Having a student-specific page will give your website a higher Google ranking for college storage searches. Optimize your title tag with something like “Budget-Friendly Self Storage Near (local university)”. Include driving directions from the local school to your facility.

Student Discount Page

Even if you have an overview of all of your specials, be sure to showcase student discounts. Students love to know that renting a unit from you is affordable.

Add a Student Section to your FAQ Page

This is another great method to increase your ranking for student storage. By adding information specifically geared towards students, your site will be more likely to appear in student-specific searches.

Student Moving and Packing Supply Page

To college students, packing means throwing their belongings in the nearest trash bag or stuffing them into a broken cardboard box. They’re not focused on sturdy boxes, wrapping, tape and labels. Your moving and packing supply page could include a section for 2 or 3 different sized “student” packing bundles. Students will appreciate being able to purchase bundled supplies without making the effort to actually choose what they need. Their parents (who are footing the bill) will also appreciate you.

Market Your Message in the Right Places

Following are some quick and easy ways to get the word out about your self storage facility.

Attend University Events

Look for your prospects where students gather. Getting involved in campus activities is a simple way to make your self storage facility more visible. Attend campus sporting events and tailgates with flyers and business cards. Buying ad space in sports programs is another excellent way to increase your visibility. 

Post Flyers

This is a simple, but effective, strategy. Create professional-grade flyers and post them in dorm lounges, university offices and student hangouts. Be sure to get permission from the administration.

Target Facebook Ads

If you have a social media page for your self storage business, consider buying ad space on Facebook. These ads are affordable, and you can easily target your university student audience.

Study Abroad

Contact the study abroad department of your local university, and find out how to provide information to students who are planning to leave the country for a semester or even longer. They may be subletting an apartment or giving up a dorm room and need self storage services for a short period of time.

Offer a Small Scholarship

If you can afford it, consider offering a small scholarship for the following semester. Not only would you be helping a student, but this could get your business listed in the scholarship section of the university’s website. 

Summary

Start promoting your facility as the summer is drawing to a close and market year-round. Make your facility the preferred choice by offering student discounts, flexible lease terms, smaller units, and mobile access. With the right amenities and the right marketing, you may just find that your facility is the go-to storage business for area college students.

How Self Storage Can Help When the Kids Are Home for the Summer

If this is your first time as a parent with a college kid who has been living in a dorm, you’re in for a love-hate experience. You love that your child is going to be home for the summer because you’ve really missed the patter of their little feet sneaking out when they’re already grounded for sneaking out last week. On the other hand, you hate that your child is bringing home all that junk that they just took with them. 

You’re wondering how time flew by so quickly. This isn’t high school, Momma. College semesters are shorter than you realize. In spite of that brief stopover at school, your child has managed to accumulate a few strange, and maybe scary, items. Many of them will be unfamiliar, and you’re better off not even knowing they exist. 

Unless you want this stuff stored all over your house, these items need to find a temporary home before next semester. You have a problem, and we have a solution – a safe, secure, affordable self storage unit.

Self Storage Saves Your Sanity

You need an actual solution to this problem, not a Band-Aid. Your solution should keep your space just the way it is – full of your own possessions and not tripping over cartons of text books and bags of dirty laundry. It has to be affordable because you’re already paying big bucks for tuition. State-of-the-art security, including electronic gates, perimeter fencing, and 24-hour video monitoring are not optional. Having any of this junk stolen does not fit the plan.

Month-to-month leasing is another necessity. Flexibility is important, and you don’t want to be committed to a long term lease. Location is another factor to consider. The storage facility that you choose should be close to the school and in a safe location.

The following tips will help you find the storage that you need.

The Right Self Storage Facility Should Keep the Possessions Safe and the Student Safe 

As shocking as this might sound, college students don’t always have the best judgment, and cautious behavior is not always a priority. It’s probably a good idea if you help them to choose the right storage facility. 

You want security not only to keep the things safe, but to keep the student safe. Look for a clean, well-lit property that is fully fenced and gated with digital video monitoring and electronic keypad access. Have the manager take you on a tour of the property, and check to see if a tenant protection plan is available.

Look for Layers of Security

  1. A facility in a safe, convenient location
  2. A clean and well-maintained facility
  3. Well lit property
  4. Perimeter fencing
  5. Gates equipped with electronic access 
  6. Twenty-four hour video surveillance
  7. An indoor unit with keypad access
  8. On site and/or resident managers
  9. A disc or cylinder lock that is resistant to tampering
  10. Do Not share gate access code with friends

Be thoughtful when choosing a storage facility, but don’t worry. There are plenty of safe, secure self storage facilities. For more detailed information read, Choose the Right Self Storage Facility.

Ease and Accessibility

You want to be close to the school and in a safe area. Look for 365-day access, with packing supplies, and moving carts and dollies available. Drive-up access and wide aisles can relieve loading and unloading problems. 

Added Amenities

Depending on the items you’re storing and the local environment, you may be interested in climate-controlled storage. Many facilities offer a free truck with move-in, accept deliveries and offer free copy/print/scan services. Check with your manager for details.

Student Discount

Don’t forget to check on available specials, particularly student discount programs. You may even be able to share with another student.

Conclusion

Whatever you decide, your life will be less chaotic with a storage solution. And remember to have a serious conversation with your kids. You don’t want them storing their younger siblings or that roommate that doesn’t believe in personal hygiene. Take a deep breath. Only three??? more years of this. Then…grad school!

Self Storage: How to Transport and Store a Mattress

You spend approximately one-third of your day on your mattress. Along with a good night’s sleep, you want comfort, support and durability. With the vast array of available choices, sizes and styles, finding the right mattress is challenging. You shop for hours and stretch out in your favorite sleeping position on what seems like hundreds of mattresses. After all of this, you still may not be able to make a decision.

In addition to this side show, selections go on forever: innerspring, memory foam, gel foam, hybrid, and latex, to name a few. It takes not only a lot of time to locate the right mattress, but also a lot of money. This is not something you want to do on an annual basis. With the right care, you shouldn’t have to. 

There may be times that your mattress has to find a temporary home in self storage. Maybe you’re building a new house and it’s not ready before the old one sells, or you’re temporarily downsizing. In any case, it’s a good idea to understand how to store your mattress safely to keep it free from damage or deterioration.

How to Transport and Store a Mattress

Transport Your Mattress in a  Covered Moving Truck

For the love of all that is holy, please don’t tie your mattress down on the top of your car. And do not have one of your buddies hold it down as you drive to your destination. If you can’t figure out why this doesn’t work, you may as well stop reading now. You’re either going to distort your mattress by tying it down too tightly or destroy it because it will fly off of the car onto the road. Squashing it into the bed of a pickup truck is no better. This could damage the springs as well as the entire structure of your mattress. Ideally, you should transport your mattress in a safe, covered moving truck. It will be protected from mishaps as well as the elements. You’ll find that many good storage facilities have rental trucks available on site.

Choose the Right Self Storage Facility for Your Mattress

To keep your mattress in good condition, it should be stored in the proper environment. When you’re looking for a storage facility, climate-controlled storage is a must. Climate-controlled storage will keep the temperature and humidity of your unit at the optimum levels to keep your mattress free of mold and mildew. Be sure that your unit is well-maintained, free of pests and has sufficient room to store the mattress flat, not in an upright position leaning against the wall. 

Give Your Mattress a Thorough Cleaning

Give your mattress a thorough cleaning prior to placing it in storage You can keep pests and unpleasant odors away by cleaning the mattress before you store it. Upholstery cleaner and a good vacuuming should get the job done. 

Cover Your Mattress

Even if all you can do is wrap your mattress in a tarp or plastic sheeting, some protection is better than none. Don’t leave your mattress to the mercy of dirt and pests. If your self storage facility sells moving and packing supplies, they probably have a variety of protectors available, including vinyl covers, plastic covers, and mattress bags.

Lay Your Mattress Flat

Standing a mattress on its side is not the best way to store a mattress. While that may work for a quick ride in a moving truck, it doesn’t work for short- or long-term storage. If you store a mattress on its side, it may fold and buckle, leaving it lumpy. Store it the way you sleep on it – flat. This will keep the structure in place and prevent damage.

Don’t Use Your Mattress as a Base for Heavy Items

If you stack heavy cartons on your mattress, you’ll cause permanent impressions. Using your mattress again will be impossible. If you’re tight on space, you can stack your mattress on top of a level surface. For example, a collection of heavy boxes placed on the floor, would make a good base for a mattress. 

When Your Ready to Retrieve Your Mattress

Air Out and Clean Your Mattress

After being stored, your mattress may need freshening. No matter how clean your storage unit and how carefully you stored it, your mattress can develop a musty odor that will make sleeping unpleasant. Clean your mattress the same way you did prior to storing. When you’re finished with cleanup, sprinkle baking soda on your mattress. Let it sit for 10 minutes to absorb any remaining odors and vacuum the baking soda before you make the bed. 

 

If you follow the guidelines in this article you should be able to enjoy your mattress for years, even after a lengthy storage period.

 

Money Saving Self Storage Tips

Depending on where you live, the country is slowly recovering from the Covid 19 lockdown. Nevertheless, in some areas, the economic fallout from the Coronavirus pandemic has been staggering. During the past year, people lost their livelihoods, their jobs, and their hope. You can’t watch the news without being emotionally moved by individuals who have been devastated by this virus and its residual effects. The cure has definitely been worse than the disease.

The only thing that remains for some are personal and business possessions. They need a place to store their furniture, household items, business inventory, and more. Self storage is the solution. Most are determined to recover from this mess, and they need a place to store their belongings. Funds are low, so they need convenient storage options that are safe and affordable.

Money Saving Self Storage Tips

Share with Friends and Family

This is a great option. The larger the unit you lease, the more money you’ll save. By combining your belongings with friends and family, you can maximize your purchasing power and lease a larger unit. This strategy can lower your rent by 25 to 50 percent.

Check Discounts and Monthly Specials

Self storage is a competitive industry. They work hard to obtain customers through monthly specials and seasonal promotions. Ask about discounts that can range anywhere from 10 to 25 percent off regular price. You may even be able to score several months free. 

Consider Your Options

Compare the self storage options in your area in terms of size, price, and amenities. Discuss your storage needs with the store manager. Staff is typically friendly and knowledgeable and able to help you sort through the available units, amenities (security and access), and contracts. Read all documents carefully prior to signing.

Take a Chance on Negotiation

As mentioned above, self storage is a competitive industry. Some providers have strict pricing policies, while others may be willing to accommodate certain needs. It doesn’t hurt to ask. You may end up with a larger space for your money.

Don’t Make Your Storage Unit a Huge Junk Drawer

The ever-present junk drawer – everybody has one. It’s full of tools that don’t work, pens that have run out of ink, dead batteries, and those mystery items that seem to appear out of nowhere. Don’t use your storage unit for this kind of junk. Scrutinize everything you store so that you’re only paying for space that you need. You don’t have to go full on KonMari Method, but you should use the “keep, discard, donate” piles to determine what is most important to you and your family. 

Pack Your Unit Efficiently

Put some thought into the way you pack and store your items. Use your space effectively by packing boxes fully, storing large items in the back of the unit, and remembering to use the vertical space – most units have 8 foot ceilings. With careful planning and efficient packing, you may be able to downsize to a less expensive unit.

Use the Free Truck

Many self storage facilities offer the use of a free truck with a move-in. Take advantage of this benefit, as well as discounts on available moving and packing supplies. 

 

Conclusion

Whatever your budget or your reason for needing a self storage solution, you want a good deal on a convenient, safe self storage unit. Allowing yourself to be creative and flexible by using some of the money saving self storage tips we shared, can get you the best value and potentially shave hundreds of dollars from your expenses.