How Do I Attract College Students to My Self Storage Facility?

If you’re a self storage owner with a facility in a college or university town, summer can be a great time to attract students. When summer break begins, they’re looking for a place to stash their stuff so that they don’t have to pack up and move their belongings home. Toward the end of summer, they may be planning for the upcoming school year. Given the tiny dorm rooms and shared housing, you can market self storage to students year-round.

To attract college students to your self storage facility, examine your services and amenities through the lens of what’s important to a college student. What do they need, what do they care about, and what are they willing to spend? 

Following are some easy ways to get you started on marketing your facility to college students.

Self Storage Services that College Students Care About

College students are looking for services and amenities that speak to their needs. It’s not hard to gear your services toward student renters.

Student Discounts and Specials

College students don’t generally have large budgets. Tuition, books, meals, and social activities don’t leave much disposable income. If you haven’t already, consider offering student discounts. A reputation for being the low-cost self storage provider will encourage new tenants.

Flexible Lease Options

With summer classes, internships, and study abroad programs, college students are always on the move. The flexibility of month-to-month self storage on their terms will have far more appeal than being stuck in a long-term lease. 

Small or Shared Units

College students are not likely to store large furniture or appliances. Their belongings are typically packed away in boxes and take up minimal space. Your smaller, less expensive units are a more suitable option for the college crowd. If you have only larger units, market them as a “shared” space so that several students can “share” one unit for less money.

24/7 Access Hours

College students don’t keep regular schedules. We’re talking about late nights, early classes, midday naps, and any study they can squeeze in between their social schedules. They want to know that they don’t have to keep track of access hours if they want to retrieve something from their units. Extended hours make your facility more appealing to them.

Technology Friendly

If a college student can’t log on to your website from any device and easily pay their bill, reserve a unit, and manage their account, you’re sending them to a competitor. Another desirable option is a Bluetooth access control system that allows self storage tenants to enter their units with their mobile devices. With their crazy busy schedules, students appreciate these time-saving amenities.

Your Website Should be Student Friendly

A user-friendly, visually appealing website that is optimized for mobile devices, establishes a connection between you and this tech-savvy generation. The following pages will make it easier for students to find your facility when they’re searching for self storage.

Student Storage Page

Having a student-specific page will give your website a higher Google ranking for college storage searches. Optimize your title tag with something like “Budget-Friendly Self Storage Near (local university)”. Include driving directions from the local school to your facility.

Student Discount Page

Even if you have an overview of all of your specials, be sure to showcase student discounts. Students love to know that renting a unit from you is affordable.

Add a Student Section to your FAQ Page

This is another great method to increase your ranking for student storage. By adding information specifically geared towards students, your site will be more likely to appear in student-specific searches.

Student Moving and Packing Supply Page

To college students, packing means throwing their belongings in the nearest trash bag or stuffing them into a broken cardboard box. They’re not focused on sturdy boxes, wrapping, tape and labels. Your moving and packing supply page could include a section for 2 or 3 different sized “student” packing bundles. Students will appreciate being able to purchase bundled supplies without making the effort to actually choose what they need. Their parents (who are footing the bill) will also appreciate you.

Market Your Message in the Right Places

Following are some quick and easy ways to get the word out about your self storage facility.

Attend University Events

Look for your prospects where students gather. Getting involved in campus activities is a simple way to make your self storage facility more visible. Attend campus sporting events and tailgates with flyers and business cards. Buying ad space in sports programs is another excellent way to increase your visibility. 

Post Flyers

This is a simple, but effective, strategy. Create professional-grade flyers and post them in dorm lounges, university offices and student hangouts. Be sure to get permission from the administration.

Target Facebook Ads

If you have a social media page for your self storage business, consider buying ad space on Facebook. These ads are affordable, and you can easily target your university student audience.

Study Abroad

Contact the study abroad department of your local university, and find out how to provide information to students who are planning to leave the country for a semester or even longer. They may be subletting an apartment or giving up a dorm room and need self storage services for a short period of time.

Offer a Small Scholarship

If you can afford it, consider offering a small scholarship for the following semester. Not only would you be helping a student, but this could get your business listed in the scholarship section of the university’s website. 

Summary

Start promoting your facility as the summer is drawing to a close and market year-round. Make your facility the preferred choice by offering student discounts, flexible lease terms, smaller units, and mobile access. With the right amenities and the right marketing, you may just find that your facility is the go-to storage business for area college students.

How Self Storage Can Help When the Kids Are Home for the Summer

If this is your first time as a parent with a college kid who has been living in a dorm, you’re in for a love-hate experience. You love that your child is going to be home for the summer because you’ve really missed the patter of their little feet sneaking out when they’re already grounded for sneaking out last week. On the other hand, you hate that your child is bringing home all that junk that they just took with them. 

You’re wondering how time flew by so quickly. This isn’t high school, Momma. College semesters are shorter than you realize. In spite of that brief stopover at school, your child has managed to accumulate a few strange, and maybe scary, items. Many of them will be unfamiliar, and you’re better off not even knowing they exist. 

Unless you want this stuff stored all over your house, these items need to find a temporary home before next semester. You have a problem, and we have a solution – a safe, secure, affordable self storage unit.

Self Storage Saves Your Sanity

You need an actual solution to this problem, not a Band-Aid. Your solution should keep your space just the way it is – full of your own possessions and not tripping over cartons of text books and bags of dirty laundry. It has to be affordable because you’re already paying big bucks for tuition. State-of-the-art security, including electronic gates, perimeter fencing, and 24-hour video monitoring are not optional. Having any of this junk stolen does not fit the plan.

Month-to-month leasing is another necessity. Flexibility is important, and you don’t want to be committed to a long term lease. Location is another factor to consider. The storage facility that you choose should be close to the school and in a safe location.

The following tips will help you find the storage that you need.

The Right Self Storage Facility Should Keep the Possessions Safe and the Student Safe 

As shocking as this might sound, college students don’t always have the best judgment, and cautious behavior is not always a priority. It’s probably a good idea if you help them to choose the right storage facility. 

You want security not only to keep the things safe, but to keep the student safe. Look for a clean, well-lit property that is fully fenced and gated with digital video monitoring and electronic keypad access. Have the manager take you on a tour of the property, and check to see if a tenant protection plan is available.

Look for Layers of Security

  1. A facility in a safe, convenient location
  2. A clean and well-maintained facility
  3. Well lit property
  4. Perimeter fencing
  5. Gates equipped with electronic access 
  6. Twenty-four hour video surveillance
  7. An indoor unit with keypad access
  8. On site and/or resident managers
  9. A disc or cylinder lock that is resistant to tampering
  10. Do Not share gate access code with friends

Be thoughtful when choosing a storage facility, but don’t worry. There are plenty of safe, secure self storage facilities. For more detailed information read, Choose the Right Self Storage Facility.

Ease and Accessibility

You want to be close to the school and in a safe area. Look for 365-day access, with packing supplies, and moving carts and dollies available. Drive-up access and wide aisles can relieve loading and unloading problems. 

Added Amenities

Depending on the items you’re storing and the local environment, you may be interested in climate-controlled storage. Many facilities offer a free truck with move-in, accept deliveries and offer free copy/print/scan services. Check with your manager for details.

Student Discount

Don’t forget to check on available specials, particularly student discount programs. You may even be able to share with another student.

Conclusion

Whatever you decide, your life will be less chaotic with a storage solution. And remember to have a serious conversation with your kids. You don’t want them storing their younger siblings or that roommate that doesn’t believe in personal hygiene. Take a deep breath. Only three??? more years of this. Then…grad school!

Self Storage – Keep it Safe for College Kids

When your space and your college student’s dorm or apartment space are both exhausted, you need to start looking for a place to store the overflow. As you’ve noticed by now, your student does have overflow, and every summer it ends up in your garage or basement on top of your already extensive collection of non-essential junk. 

You could build an addition to your home; but, with the cost of an education, that’s probably not your best option. There is a solution to this problem. It’s called self-storage. Think about the reasons a college kid should use self storage:

Space: This is a big one. Dorm rooms are cramped. It’s great to have a place to store extra books and off-season clothing, not to mention any other strange things they may have accumulated while away at school. We prefer not to mention them.

Flexibility: Most self storage facilities offer flexible month-to-month leasing. You’ll be able to rent on your schedule without the hassle of a long-term commitment. 

Travel or Study Abroad: The opportunity to travel or study in a foreign country is incredible, but what do you do with all of your stuff while you’re away? Instead of packing everything up and moving it home, consider renting a storage unit. Self storage has enough space to accommodate all of your dorm room furniture and belongings.

Security: It is an understatement to say that most college-age students can be careless. Any items that they don’t use regularly will be far more secure in a safely locked storage unit than in their dorm or the trunk of their car. And, as far as summer, storing furniture and valuables at a storage facility provides a level of safety not found in a locked apartment that is abandoned until school starts again. 

Savings: The cost and inconvenience of moving your stuff to and from home between semesters and over the summer for four – to who knows how many – years will far exceed the cost of storage.

Now you know why storage works for your students. Here are a few tips to help you keep them as safe as their possessions.

Keep Your Students as Safe as Their Possessions

Let’s talk about finding the right storage facility to not only keep the possessions safe, but to keep the students safe. As shocking as this might sound, college students don’t always have the best judgment, and cautious behavior is not always a priority. It’s probably a good idea if you choose the storage facility. You never know when they will decide to drive to the storage unit at 3:00 a.m. because they need that extra lacrosse stick or cute jacket NOW! This is why you need a safe facility.

Look for Layers of Security

  1. A facility in a safe, convenient location
  2. A clean and well-maintained facility
  3. Well lit property
  4. Perimeter fencing
  5. Gates equipped with electronic access 
  6. Twenty-four hour video surveillance
  7. An indoor unit with keypad access
  8. On site and/or resident managers
  9. A disc or cylinder lock that is resistant to tampering
  10. Do Not share gate access code with friends

Be thoughtful when choosing a storage facility, and don’t worry. There are numerous safe, clean, and secure storage facilities with plenty of amenities. You won’t have trouble finding a good one. Your student will thank you and you will thank yourself!